A proposed new function at RCA Records that would serve as the central hub for information flow across all departments — eliminating silos, reducing friction, and ensuring every team is informed, aligned, and celebrated.
Internal Communications is a service function that centralizes information flow, automates routine communications, and provides real-time visibility into all release campaigns. It operates as the "6th Pillar" alongside Release Planning, Artist Management, Budget Tracking, Clearance Tracking, and Streaming/DSP.
Using Airtable as the operational backbone, integrated with Microsoft Teams, Outlook, and DISCO, the function streamlines updates, automates communications, and provides complete visibility — all while requiring minimal input from departments (a 1-minute form).
To eliminate information silos, reduce operational friction, and create a culture where great work is visible, wins are celebrated, and every team has what they need to succeed. This role exists to make everyone's job easier — not to add oversight or bureaucracy.
A new function dedicated to connecting, informing, and celebrating every team at RCA Records.
To eliminate information silos, reduce operational friction, and create a culture where every team is informed, aligned, and celebrated.
RCA is filled with exceptional people doing exceptional work. As the company has evolved and the pace has accelerated, it's become harder for that work to be visible across teams — and harder for everyone to have the context they need to do their best.
People want to be seen. They want to be trusted to do their job. They want clarity on who owns what — without losing the collaboration that makes great work possible. They want to know that whether their project is big or small, the effort matters and won't go unnoticed.
Internal Communications exists to make that real: ensuring great work is recognized, roles and responsibilities are clear, information flows freely, and every team — new and tenured alike — has what they need to thrive.
We exist to make every department's job easier — not to add work, oversight, or bureaucracy.
We serve the entire organization, not one leader or department. Our credibility depends on being trusted by everyone.
When great work happens, we make sure the whole company sees it. We celebrate wins big and small.
We connect teams, clarify ownership, and ensure information flows to the people who need it.
| This Role Is NOT | This Role IS |
|---|---|
| Oversight or policing | Support and service |
| External communications or PR | Internal information flow |
| Telling departments what to do | Helping departments do what they do better |
| Adding more meetings | Replacing meetings with better information |
| Another system people have to update | A system that works for people, not the other way around |
A draft weighted scorecard for leadership review. These metrics are starting points for conversation — the final framework should be defined collaboratively.
Sony's corporate values emphasize "disciplined business practices" and "synergies between businesses." This scorecard reflects those principles by measuring both operational efficiency and cross-department collaboration — the connective tissue that enables teams to "share knowledge and activities beyond boundaries."
"By asking people to define how you're going to measure success, you inherently force them to talk about the kinds of things that look like wins."
This framework is a starting point for conversation, not a final answer.
Less time hunting for information, more time doing the work that matters
Everyone knows what's happening across the company, in real-time
Great work gets recognized, no matter how big or small the project
Teams feel connected, informed, and valued — even across departments
Internal Communications isn't about adding another layer of process. It's about removing barriers, connecting people, and making sure great work doesn't go unnoticed. When everyone has the information they need, everyone wins.